There is no doubt that ecommerce businesses are multiplying with leaps and bounds. Nowadays, practically anything can be bought online, and small business owners have to get online to stay competitive. Talking about popular ecommerce solutions, Magento stands out from the crowd. It’s a PHP-based open-source platform dedicated to building and promoting online shop projects. The ecommerce app is quite feature-rich as well, with tons of themes and plugins available for all merchants. View more
The global web hosting market is one of the most competitive ones and to be a successful affiliate in it takes more than just writing an article and placing a promo-code. In the same time, 380 new websites are created every minute and this is the reason why our most successful affiliates can make $4-5k each month. During those 16+ years in the web hosting business, we found out that what sells a lot is not the low price or the number of banner impressions alone. Yes, these are very important but only combined with the right marketing instruments and techniques. Learn more reading our recently updated Webhosting Affiliate Manual.
Nowadays the #1 target of every web site is to rank as high as possible in Google. There are several key elements to consider if you want to get to page one of Google. Ideally, that would be in the top 3 results. You must pay attention to the following important steps which will dramatically affect your rank.
- The title of each of your WordPress pages
- The H1, H2 and H3 tags on your pages
- The meta keywords and meta description tags
- The content on each of the pages
- The WordPress hosting plan you use
- The external links to your web site
- If there is an SSL certificate installed
- Crawl errors such as duplicate content, not working links
- New content being regularly posted
Only a few months ago SEO specialists advised us not to use HTTPS for our websites, because they wouldn’t be ranked well in Google. And just a few years ago, the search engine wouldn’t even index most of the websites with SSL certificate. Now the things are a little different.
Two weeks ago, Google Webmaster tools blog, officially announced that now Google is using HTTPS as a ranking signal. Really great news! Still, for now, it is a very lightweight signal, compared with quality content weight, for example.
Everyone wants to be liked. For some of us, the desire is so strong, that is even painful. Brands also want to be liked, recognized, and why not idolized? However, the business does everything with financial motivation, not with personal.
People are satisfied with your product/service – they like you; People enjoy/identify themselves with your brand (cool, luxury, stable, expensive and etc.) – they follow you; People follow you – they recommend you to other potential clients.
We could talk for hours about brands, loyalty, and people’s identification with the brand. But today, our topic is about Facebook and why many businesses can’t get the desired likes and shares of their content.
Scala hosting clients satisfaction survey data, 1st of January – 1st of July 2014
Maybe, for some people, the question “How to improve our customer service” has no answer. For others, it is so obvious. In fact, improving our customer service is simple, but we need to know the rules of the game and to act, every time, on 100 %, with 200 miles per hour.
“I can’t understand what exactly do these people want? They aren’t satisfied at all, while we do our job perfectly.” We often can hear that kind of client dissatisfaction explanation. This is happening because of the situation and customer desires misunderstanding.
What does the client want? Every marketing specialist, a business owner, an account manager, etc. ask themselves this question. After all, your business exists thanks to the clients. And we may never reach the real customers’ desires, even if we have done plenty of researches, polls or surveys.