How to start affiliate marketing

The global web hosting market is one of the most competitive ones and to be a successful affiliate in it takes more than just writing an article and placing a promo-code. In the same time, 380 new websites are created every minute and this is the reason why our most successful affiliates can make $4-5k each month. During those 16+ years in the web hosting business, we found out that what sells a lot is not the low price or the number of banner impressions alone. Yes, these are very important but only combined with the right marketing instruments and techniques. Learn more reading our recently updated Webhosting Affiliate Manual.

How to start affiliate marketing
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How to Market Successfully Your Hosting Business

How to Market Successfully Your Hosting Business

We live in a digital world and technology develops constantly with business and vice versa. A statement that Scala Hosting makes no difference from.

Not only there is a rising competition within a certain industry but among industries as well. Therefore, successful marketers and pioneers in a certain field such as hosting services have poured the internet with numerous knowledge-sharing and educational articles, blogs, whitepapers, etc. on ways how to successfully market web hosting, reseller hosting and hosting services in general.

Here is some useful advice from Scala Hosting which are relevant not only for our cPanel reseller hosting plans but in general for anybody who is willing to start or is at the very beginning of their hosting business adventure.

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Build Your Successful Ecommerce Website with Magento

Build Your Successful Ecommerce Website with Magento

There is no doubt that the ecommerce business is increasing all the time. People prefer to buy everything online. All small business owners must have a web site today to stay competitive. The most famous ecommerce solution nowadays is Magento. If you plan to have a successful ecommerce web site then you must choose Magento. With Magento it is very easy to setup an ecommerce web site and make it popular. Magento has lots of features and it can meet the requirements of any business today. There are lots of themes and plugins available which you can use to get your ecommerce web site up and running quickly. Then you can start selling your products and services online 24/7. You just need to choose the right Magento hosting plan of course. Without it your website may not load as fast as you would like and you may lose visitors and sales.

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Get better rank for your WordPress web site

Get better rank for your WordPress web site

Nowadays the #1 target of every web site is to rank as high as possible in Google. There are several key elements to consider if you want to get to page one of Google. Ideally, that would be in the top 3 results. You must pay attention to the following important steps which will dramatically affect your rank.

  1. The title of each of your WordPress pages
  2. The H1, H2 and H3 tags on your pages
  3. The meta keywords and meta description tags
  4. The content on each of the pages
  5. The WordPress hosting plan you use
  6. The external links to your web site
  7. If there is an SSL certificate installed
  8. Crawl errors such as duplicate content, not working links
  9. New content being regularly posted

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Why Google likes that your website is using HTTPS?

Why Google likes  that your website is using HTTPS?

Only a few months ago SEO specialists advised us not to use HTTPS for our websites, because they wouldn’t be ranked well in Google. And just a few years ago, the search engine wouldn’t even index most of the websites with SSL certificate. Now the things are a little different.

Two weeks ago, Google Webmaster tools blog, officially announced that now Google is using HTTPS as a ranking signal. Really great news! Still, for now, it is a very lightweight signal, compared with quality content weight, for example.

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Why nobody likes my Facebook fan page posts?

Why nobody likes my Facebook fan page posts?
Everyone wants to be liked. For some of us, the desire is so strong, that is even painful. Brands also want to be liked, recognized, and why not idolized? However, the business does everything with financial motivation, not with personal.

People are satisfied with your product/service – they like you; People enjoy/identify themselves with your brand (cool, luxury, stable, expensive and etc.) – they follow you; People follow you – they recommend you to other potential clients.

We could talk for hours about brands, loyalty, and people’s identification with the brand. But today, our topic is about Facebook and why many businesses can’t get the desired likes and shares of their content.

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6 simple rules to improve your customer service

6 simple rules to improve your customer service

Scala hosting clients satisfaction survey data, 1st of January – 1st of July 2014
Maybe, for some people, the question “How to improve our customer service” has no answer. For others, it is so obvious. In fact, improving our customer service is simple, but we need to know the rules of the game and to act, every time, on 100 %, with 200 miles per hour.

“I can’t understand what exactly do these people want? They aren’t satisfied at all, while we do our job perfectly.” We often can hear that kind of client dissatisfaction explanation. This is happening because of the situation and customer desires misunderstanding.

What does the client want? Every marketing specialist, a business owner, an account manager, etc. ask themselves this question. After all, your business exists thanks to the clients. And we may never reach the real customers’ desires, even if we have done plenty of researches, polls or surveys.
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