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Why Google likes that your website is using HTTPS?


Only a few months ago SEO specialists advised us not to use HTTPS for our websites, because they wouldn’t be ranked well in Google. And just a few years ago, the search engine wouldn’t even index most of the websites with SSL certificate. Now the things are a little different.

Two weeks ago, Google Webmaster tools blog, officially announced that now Google is using HTTPS as a ranking signal. Really great news! Still, for now, it is a very lightweight signal, compared with quality content weight, for example.

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Why nobody likes my Facebook fan page posts?

Everyone wants to be liked. For some of us, the desire is so strong, that is even painful. Brands also want to be liked, recognized, and why not idolized? However, the business does everything with financial motivation, not with personal.

People are satisfied with your product/service – they like you; People enjoy/identify themselves with your brand (cool, luxury, stable, expensive and etc.) – they follow you; People follow you – they recommend you to other potential clients.

We could talk for hours about brands, loyalty, and people’s identification with the brand. But today, our topic is about Facebook and why many businesses can’t get the desired likes and shares of their content.

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6 simple rules to improve your customer service


Scala hosting clients satisfaction survey data, 1st of January – 1st of July 2014
Maybe, for some people, the question “How to improve our customer service” has no answer. For others, it is so obvious. In fact, improving our customer service is simple, but we need to know the rules of the game and to act, every time, on 100 %, with 200 miles per hour.

“I can’t understand what exactly do these people want? They aren’t satisfied at all, while we do our job perfectly.” We often can hear that kind of client dissatisfaction explanation. This is happening because of the situation and customer desires misunderstanding.

What does the client want? Every marketing specialist, a business owner, an account manager, etc. ask themselves this question. After all, your business exists thanks to the clients. And we may never reach the real customers’ desires, even if we have done plenty of researches, polls or surveys.
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