How To Optimize Your Website?
Why Is Website Optimization Important?Having a fast and responsive website is a no-brainer in 2020, especially when it comes to running an online business and getting more traffic to it. When you’re just starting out, site optimization doesn’t seem like a big deal, but as your project grows and gets more visitors, you have to consider some improvements.
- Fast pages – a slow website doesn’t necessarily mean a slow server. Many times, the key is in your actual site setup. Big images, long lines of unnecessary code, slow database queries — those can all have a negative effect on your business. Getting your pages to load below 3-5 seconds is the ultimate goal.
- Better SEO – a well-optimized website helps you rank much better in the search engines as well. Google algorithms simply love fast pages and give them a deserved boost in searches.
- Happy clients — the most valuable asset. Visitors tend to close pages that take over 3 seconds to load, regardless of the content inside. Fast load times will minimize the risk of your prospects leaving before they see what you have to offer.
How to Optimize My Website?There are hundreds of applications that help us build a website, each with its specifics and conditions for optimal performance. That is something a reliable hosting provider can help with, so let’s assume you’re past that part.
What can you actually do for yourself?
- More static content instead of dynamic – it’s a simple logic, really. Dynamic pages are written in programming languages and drain server CPU and RAM every time a visitor sends a request to open a piece of content on your website. On the other hand, static pages don’t have any variables or changing elements, so the server doesn’t have to “consult” the database for each query. Subsequently, static pages will always load faster than dynamic ones and take less load on your server.
- Optimize your images – your visuals usually take the largest chunk of your total website size. Any online performance checker like GTMetrix will show you just how much of your total load time is because of images and other visuals. So, before you upload anything on your server, make sure it’s properly compressed and resized for optimal performance. The number of images per page counts as well, so don’t overdo it unless you really have to. The latest design trends focus on very few and big visuals — this should make your optimization efforts even easier. As for SEO, don’t forget to put informative alt tags on each of your images to help search robots find your content.
- Compress static content – a great thing about static content is that you can compress it and shrink its size even further. A popular method for such compression is the Apache module mod_deflate. Check with your host if they have this one activated or ask them to turn it on if possible.
- Enable browser caching – one great idea is to set up browser caching. This means the server makes a database request only the first time a user requests a piece of content. After that, the visitor’s browser caches essential site elements and uses them in subsequent loads. That spells less bandwidth for your server and faster load times.
- Utilize a CDN – a content delivery network is another way to optimize website performance. You get access to a grid of servers all over the world, which keep cached copies of your content. Every time a user sends a request, the system serves the copy closest to the visitor’s location. It’s no surprise that many hosts, Scala Hosting included, provide a free CDN in all shared and reseller hosting plans.
- Enable KeepAlive – this one is a bit tricky as KeepAlive is a function that shared clients rarely have access to. In the best-case scenario, you’ll have your own cloud VPS or dedicated server. When enabled, KeepAlive keeps a constant connection between client and server, instead of opening a new one with each user request. A great way to reduce load times.
- Install a caching plugin – one of the most effective ways to decrease CPU usage. Caching plugins are CMS add-ons that take care of your content compression. This will help you accommodate more visitors, even on a shared web hosting plan. There are many caching plugins available, both free and paid. W3 Total Cache and WP Rocket (WordPress), LiteMage Cache (Magento), and Quick Cache Cleaning (Joomla) are among the crowd favorites for different projects.
WordPress Caching PluginsMany popular content management systems offer various optimization plugins, but none come even close to the WordPress directory of tools. You might have a ton of choices, but it’s still best to go for the more popular and tested options. We are talking about tools like:
- LiteSpeed Cache for WordPress — one of the most effective optimization plugins for the most popular CMS. It requires you to have a LiteSpeed license first, but if your host supports it — you can make even the most visited website as light as a feather.
- W3 Total Cache — already active on millions of websites, W3 Total Cache reduces page load times and improves your SEO. It’s a wonderful plugin with built-in CDN capabilities, browser caching, code modification, and many more features.
- WP Super Cache — this optimization tool is easily configurable, even from a complete beginner. WP Super Cache can help you turn dynamic content to static, boosting your page load speeds to the maximum. Comes with its own content delivery network.
What if My Website is Still Not Fast Enough?If you feel your website is still lagging behind after all optimizations, it’s most probably time for an upgrade to a more powerful solution. You can ask your hosting provider for advice about the most appropriate plan to accommodate your current resource consumption. Note — before you upgrade, check your resource consumption reports to see if something is causing unusual traffic spikes. More often than not, it might be a faulty plugin or app, which could easily be removed. Don’t just focus on your number of visitors as each one can click around your website and still consume a significant amount of your bandwidth. So let’s say all looks good, and upgrade is your only option. Cloud VPS hosting is the natural next step when it comes to moving up from a shared server. This type of service holds plenty of advantages:
- Better Performance — VPS solutions offer an isolated environment with dedicated server resources. As there are very few users on a single machine, each one gets plenty of CPU and RAM to handle lots of visitors on their website.
- Ultimate Scalability — with virtual servers, you can easily add and remove server resources (like CPU, RAM, disk space, etc.) based on your resource consumption. This helps you adapt to your website’s growth and do more careful budgeting.
- Full Control — cloud VPS hosting opens an entirely new pool of opportunities when it comes to server and website customizations. Most often, you get root access and full freedom to tweak every little detail of the hardware and software setup.
- Enhanced Security — because of their setup, virtual servers prevent breaches from vulnerabilities in neighboring accounts. If you know what you’re doing (and have a secure web host), you can put an impenetrable wall around your online properties.