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3 Tips to make your web site load faster

Everyone thinks that the most important thing to make a web site load as fast as possible is the server. That is really not true. Your web site plays a big role too. It doesn’t matter if you use a cheap web hosting plan or the most powerful dedicated server. If your web site’s code is bad then the web site will load slowly. You don’t want your web site to be slow for a couple of reasons. First of all, you will lose visitors because they don’t like to wait. When a page takes more than 3-4 seconds to load most visitors close the page and try to find another one. Another bad result of a slow web site is negative ranking in search engines. Search engines don’t like slow web sites either. Let’s see what we can do to make the web site load quicker.

fast web site

1. Make your web site static

Your web site will load much quicker if you use just static pages. By static I mean pure html pages. In that way the server does not serve the page and it is served by the visitor’s browser only. Static web sites load quickest and give the visitor the best experience. If you can’t do the entire web site in static pages and you have to create a backend too such as an admin control panel then you can do the following. You can code the admin control panel in PHP and make it generate the frontend of the web site statically instead of adding the content to a database. If you add the data to a database then you will have to fetch it from there which requires a server side language such as PHP. That requires server resources and slows down your web site.

2. Implement caching

If you are forced to store the data in a database and then read it from there when a visitor accesses your web site you can implement caching to speed up your web site. What is caching? A caching system will generate static html pages by reading the data from the database only once. After that for all visitors who request the same content the data will be served from the static pages. That speeds up your web site and saves you money for web hosting because when your web site becomes popular you will not need a more powerful server. You can host your web site on the same server because your web site is properly coded and has caching implemented. If you use a free CMS such as WordPress there are free and paid caching plugins you can use to optimize your web site. If you use WordPress read our article about the best wordpress hosting for busy web sites. With such a plan you can use the fastest caching plugin available nowadays.

3. Compress images and static content

Developing your web site with static pages is not enough to make it load as fast as possible. Another important step you can do is to compress the static content as much as possible especially images. Check all images which you use on the web site and try to compress it as much as possible. That will decrease its size and your web site will load faster. That is very important. It will increase the experience of your visitors with slower connections drastically. Google will like your page more and it will rank you better in the search results. Images usually take most of the size of a web site. That’s why compressing them well will give your web site a great boost in speed. There are also ways to compress javascript and css code by using web server modules such as mod_deflate. You can learn about it and how to use it at http://httpd.apache.org/docs/current/mod/mod_deflate.html.

 

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