{"id":70899,"date":"2024-07-31T05:42:36","date_gmt":"2024-07-31T11:42:36","guid":{"rendered":"https:\/\/www.scalahosting.com\/blog\/?p=70899"},"modified":"2025-11-13T14:44:51","modified_gmt":"2025-11-13T20:44:51","slug":"how-to-build-a-product-page-in-magento","status":"publish","type":"post","link":"https:\/\/www.scalahosting.com\/blog\/how-to-build-a-product-page-in-magento\/","title":{"rendered":"How to Build a Product Page in Magento"},"content":{"rendered":"\n
In the online world, you can’t always have an aesthetically pleasing interior decor and a friendly salesperson to greet your clients.<\/p>\n\n\n\n
You can, however, have a well-designed product that will get people talking.<\/p>\n\n\n\n
And that’s where Magento swipes in to help. The robust ecommerce platform enables you to create comprehensive, feature-rich pages. You can customize them to match your brand identity and offer a seamless browsing experience. <\/p>\n\n\n\n
Our guide will explain exactly how to build a profitable product page in Magento. From configuring product attributes and managing inventory to adding multimedia elements and implementing SEO strategies, we’ll cover all the bases. <\/p>\n\n\n\n
Let’s dive in:<\/p>\n\n\n\n
How to Build a Product Page in Magento<\/strong><\/h2>\n\n\n\n<\/figure>\n\n\n\n
The job of a product page is to convince people to make a purchase, so it needs to be well-designed and as detailed as possible. Your items should feature images, variations, shipping options, and more. <\/p>\n\n\n\n
Product Information and Attributes<\/strong><\/h3>\n\n\n\n
Let’s start by adding and configuring basic product information and attributes. This will ensure that your products are accurately represented and easily searchable within your Magento store.<\/p>\n\n\n\n
Open the Admin panel and click on Catalog > Products<\/strong>. In the right corner of the page, you’ll see Add Product.<\/strong> <\/p>\n\n\n\n<\/figure>\n\n\n\n
The dropdown menu will display your options:<\/p>\n\n\n\n
\n
Simple<\/strong> – a product with no variations<\/li>\n\n\n\n
Configurable<\/strong> – one item with several variations, such as size, color, material, etc.<\/li>\n\n\n\n
Grouped <\/strong>– a collection of related simple products within the same category or with a similar purpose (like a dining table and the chairs that come with it).<\/li>\n\n\n\n
Virtual<\/strong> – a digital item that can vary in terms of purpose (membership, gift card, etc).<\/li>\n\n\n\n
Bundle <\/strong>– complementary products, such as pencils and sketchbooks, which you can combine yourself.<\/li>\n\n\n\n
Downloadable<\/strong> – items you can get on your device (online organizers, guides, books, etc). <\/li>\n<\/ul>\n\n\n\n
Choose the one you need. It will open a new window, in which you’ll have to add the necessary details.<\/p>\n\n\n\n<\/figure>\n\n\n\n
Most are self-explanatory, sans SKU (Stock Keeping Unit)<\/strong>. <\/p>\n\n\n\n
SKUs are unique identifiers for items and their variations within your inventory system.<\/strong> They help you track, manage, and identify your products. <\/p>\n\n\n\n
SKUs are made of:<\/p>\n\n\n\n
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Product Identifiers <\/strong>– those are names, model numbers, or part numbers.<\/li>\n\n\n\n
Attributes or Variants<\/strong> – information that enables you to distinguish between item variations, such as color, size, and material.<\/li>\n\n\n\n
Unique Codes<\/strong> – alphanumeric codes or identifiers used to tag different items.<\/li>\n<\/ul>\n\n\n\n
For example, a white T-shirt, size M, could have something like TSH-WTH-M as an SKU. Once you’ve done that, you can scroll down to add Images <\/strong>and Videos<\/strong>. That’s your next step.<\/p>\n\n\n\n<\/figure>\n\n\n\n
Product Images and Multimedia<\/strong><\/h3>\n\n\n\n
Uploading product images and videos in Magento is a fairly straightforward process. Once you select Images and Videos<\/strong>, you’ll see Browse to find or drag images here<\/strong>. Clicking on it will allow you to upload a file from a folder on your device. You can also use the drag-and-drop function to customize product image gallery layout accordingly.<\/p>\n\n\n\n<\/figure>\n\n\n\n
Add only high-quality images. Use a compression tool <\/strong>such as Image Optimizer<\/strong>, TinyPNG<\/strong>, or RIOT<\/strong>. These tools will help improve page loading speeds and the user experience without sacrificing the quality of the photos. <\/p>\n\n\n\n
Now, the next step: adding a video.<\/p>\n\n\n\n
It requires a bit more effort.<\/p>\n\n\n\n<\/figure>\n\n\n\n
You’ll need to upload it to a cloud or a platform<\/strong>, such as YouTube. However, if you choose to use the latter, you’ll need to obtain an API. <\/p>\n\n\n\n
You can then add a title<\/strong>, description<\/strong>, and preview image<\/strong>. You’ll need to set how the preview image will appear in your Magento store. It includes options such as<\/p>\n\n\n\n
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Base <\/li>\n\n\n\n
Small <\/li>\n\n\n\n
Swatch<\/li>\n\n\n\n
Thumbnail<\/li>\n\n\n\n
Hide from Product Page<\/li>\n<\/ul>\n\n\n\n
As with images, you better use a video compressing tool<\/strong> to ensure optimal page loading speeds. Good examples are Clipchamp<\/strong>, Online UniConverter<\/strong>, and VEED.io<\/strong>.<\/p>\n\n\n\n
Product Variations and Customizable Options<\/strong><\/h3>\n\n\n\n
In most cases, your product will have variations. The most popular options include:<\/p>\n\n\n\n
\n
Size<\/li>\n\n\n\n
Color<\/li>\n\n\n\n
Material<\/li>\n<\/ul>\n\n\n\n
To add variations, navigate to Catalog > Products > Add New Product<\/strong> and choose Configurable Product.<\/strong> Add the necessary info and scroll down to Configurations.<\/strong> Click on Create Configuration.<\/strong><\/p>\n\n\n\n<\/figure>\n\n\n\n
This will open a new window that will let you choose attributes. If the one you need is not visible, click on Add Attribute<\/strong> and fill in the desired properties. Then, click on Save Attribute.<\/strong><\/p>\n\n\n\n<\/figure>\n\n\n\n
When creating a Simple product, you can scroll down to Customizable Options<\/strong>. Click on Add Option <\/strong>in the right corner. This will enable customers to add their own touch, such as requesting a monogram. It can also be used as a way to add color, size, and material options if your inventory is smaller.<\/p>\n\n\n\n<\/figure>\n\n\n\n
You can show options as dropdowns, checkboxes, <\/strong>and text input fields<\/strong>. Remove the tick from Required<\/em> if customizing the item is not a must. This is important for products that can be monogrammed or such. However, you should definitely make choosing sizes and colors a requirement. <\/p>\n\n\n\n
Product Categories and Organization<\/strong><\/p>\n\n\n\n
The easiest way to ensure efficient inventory management in Magento is to assign products to specific categories and configure their hierarchies<\/strong>. For example, your main group could be Clothes, and you can separate them into Tops, Dresses, Jeans, etc. The first step is to create classifications. Open the admin panel, <\/strong>click on Catalog, <\/strong>and choose Categories.<\/strong><\/p>\n\n\n\n<\/figure>\n\n\n\n
Choose Add Root Category <\/strong>to create a new top-level category or Add Subcategory <\/strong>for anything related to it. Then, you’ll need to:<\/p>\n\n\n\n
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Enter the name of the category and description<\/strong>, if needed.<\/li>\n\n\n\n
Set it as active<\/strong> to make it visible on the storefront.<\/li>\n\n\n\n
Upload an image<\/strong> to make it visually appealing for customers.<\/li>\n\n\n\n
Set the category to <\/strong>appear in the main navigation menu.<\/li>\n\n\n\n
Optimize for SEO<\/strong> by adding suitable URLs, meta titles, and meta descriptions.<\/li>\n<\/ul>\n\n\n\n
You can also tweak the design to fit your overall store aesthetic.<\/strong>To assign a category to a product, navigate to Catalog > Products<\/strong>. Click on Add Product or Edit <\/strong>for existing ones. Then, go to Categories<\/strong> and choose a suitable one from the drop-down menu.<\/p>\n\n\n\n<\/figure>\n\n\n\n
When you’re done, click Save. <\/strong><\/p>\n\n\n\n
Product Page Layout and Design<\/strong><\/h3>\n\n\n\n
Having a visually appealing product page is crucial and can influence potential customers. So, you need a suitable ecommerce website theme. You can find one in the Magento Marketplace or order a custom one from a developer.<\/p>\n\n\n\n
Either way, you can then customize the layout. To do so, navigate to Content > Design > Configuration.<\/strong><\/p>\n\n\n\n<\/figure>\n\n\n\n
Select the store view you wish to customize and click Edit.<\/strong> Scroll down to Other Settings,<\/strong> and you’ll see options to edit headers, footers, etc. You can add images, logos, welcome texts, etc.<\/p>\n\n\n\n<\/figure>\n\n\n\n
You can also navigate to Catalog > Products > Add Product<\/strong> or click Edit on an existing one. Then, scroll to Design<\/strong>. It will give you options to <\/strong>modify the Layout and the Display Product Options. <\/strong><\/p>\n\n\n\n<\/figure>\n\n\n\n
Don’t forget to add high-quality images and other multimedia<\/strong> related to your products. Not only does it make the whole page more attractive, but it also helps tremendously with conversion rates. <\/p>\n\n\n\n
IMPORTANT: <\/strong>Ensure the theme you’ve chosen is mobile-responsive. It’s also a good idea to implement mobile-friendly design elements, such as simple menus, clear Call-to-Action, pinch-to-zoom options, swipe gestures, and more.<\/p>\n\n\n\n
Product Availability and Alerts<\/strong><\/h3>\n\n\n\n
In order to keep your customers happy, you need to learn to effectively communicate product availability. In Magento 2, you can display real-time product availability and configure custom messages for in- and out-of-stock products. <\/p>\n\n\n\n
To enable real-time inventory updates, go to the admin panel. Navigate to Stores > Configuration,<\/strong> click on Catalog,<\/strong> and select Inventory<\/strong>. Set Manage Stock <\/strong>to Yes<\/strong> to enable inventory management. Then, you’ll need to tweak Stock Options:<\/p>\n\n\n\n
\n
Decrease Stock When Order is Placed<\/strong> – must be set to Yes<\/strong><\/li>\n\n\n\n
Display Out of Stock Products <\/strong>– if you plan on restocking for sure, then you can set it to Yes<\/strong><\/li>\n\n\n\n
Display Products Availability in Stock on Storefront <\/strong>– choose Yes<\/strong><\/li>\n<\/ul>\n\n\n\n<\/figure>\n\n\n\n
You can <\/strong>allow Backorders for products that are not available currentl<\/strong>y, but will be restocked within a short time frame. That way, customers can pre-order items. All you have to do is remove the tick from Use system values<\/strong> and enable the option.<\/p>\n\n\n\n
As for stock levels:<\/p>\n\n\n\n
Magento 2 uses cron jobs to update the information.<\/strong> Ensure they are properly configured and running. Navigate to System > Cron Schedule<\/strong> to verify and make changes, if necessary. The stock status updates dynamically based on product sales and inventory changes. This ensures customers always see the most current availability.<\/p>\n\n\n\n
You’ll also need to set alerts:<\/p>\n\n\n\n
Above Inventory, you’ll see Catalog.<\/strong> Click on it and choose Product Alerts.<\/strong><\/p>\n\n\n\n<\/figure>\n\n\n\n
Remove the tick from Use system value<\/strong> and set it to Yes<\/strong>. You can use the System Default Stock Alert Email Template<\/strong> as a way of notifying your customers. If you wish to customize the message, go to Marketing > Email Templates.<\/strong><\/p>\n\n\n\n<\/figure>\n\n\n\n
Click on Add New Template, <\/strong>create a suitable one, and save it. Your customized version will now appear in the drop-down menu next to Stock Alert Email Template,<\/strong> and you can activate it. <\/p>\n\n\n\n
Product Pricing and Special Offers<\/strong><\/h3>\n\n\n\n
Magento offers all its users robust tools to set different pricing options and configure special offers, discounts, etc. By effectively using these features, you can attract customers, increase sales, and stay competitive. You now have to set base prices. Navigate to Catalog > Products <\/strong>and select an item to edit or click on Add Product. In the Product Details<\/strong> section, locate the Price <\/strong>field <\/strong>and enter the base price for the product. Save<\/strong> the information.<\/p>\n\n\n\n<\/figure>\n\n\n\n
Right underneath it, you’ll see Advanced Pricing<\/strong>. This is where you set the special prices. You can set a timeline for a discount, such as a week. <\/p>\n\n\n\n
You can also set dynamic pricing, flash sales, <\/strong>and limited-time offers<\/strong> via Magento’s Price Rules.Navigate to Marketing > Promotions > Catalog Price Rule<\/strong>. Click Add New Rule<\/strong> and fill in details, such as name, description, and status. Define the Conditions<\/strong> under which the rule applies. Those can include specific products, categories, or attributes.<\/strong> Set the Actions <\/strong>to specify the discount amount and type, like percentage discount. Set it to Active <\/strong>and save.<\/p>\n\n\n\n<\/figure>\n\n\n\n
In addition, you can create Coupons.<\/strong> They are a great way to incentivize purchases and can be used with cart price rules.<\/p>\n\n\n\n
Go to Marketing > Promotions > Cart Price Rules <\/strong>and click on Add New Rule<\/strong>. Navigate to Coupons, set it to Specific Coupon,<\/strong> and write down a code or use the autogenerator. You can <\/strong>set conditions, such as Uses per Coupon<\/strong> or Uses per Customer<\/strong>.<\/p>\n\n\n\n<\/figure>\n\n\n\n
Product Reviews and Ratings<\/strong><\/h3>\n\n\n\n
Product reviews and ratings build trust with potential customers and can significantly impact purchasing decisions.<\/p>\n\n\n\n
To enable people to leave feedback, you’ll need to navigate to Stores > Configuration <\/strong>in the Magento admin panel. Go to Catalog and scroll down to the Product Reviews <\/strong>section. Set Enable Product Reviews<\/strong> to Yes <\/strong>to allow customers to submit reviews. Save the configuration.<\/p>\n\n\n\n<\/figure>\n\n\n\n
You can approve, edit, or delete reviews as necessary. Go to Marketing > User Content > All Reviews<\/strong>. You will see a list of all submitted reviews. You can filter and sort reviews based on various criteria, such as: <\/p>\n\n\n\n
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Status<\/li>\n\n\n\n
Date<\/li>\n\n\n\n
Rating<\/li>\n<\/ul>\n\n\n\n
To approve a review, <\/strong>click on it and set the Status <\/strong>to Approved<\/strong>. You can also edit the content if necessary. Don’t forget to save the changes.<\/p>\n\n\n\n<\/figure>\n\n\n\n
Shipping Information<\/strong><\/h3>\n\n\n\n
There’s one thing people care about almost as much as they do for pricing.<\/p>\n\n\n\n
Shipping.<\/p>\n\n\n\n
It can affect the overall cost, and let’s not even mention the disappointment that follows when the product you like can’t be delivered to your country.<\/p>\n\n\n\n
Thankfully, Magento 2 provides various shipping methods that can be configured to suit your business needs. Here’s how to set up and manage these options:<\/p>\n\n\n\n
Navigate to Stores > Configuratio<\/strong>n. In the Sales section, select Delivery Methods. <\/strong>You will see various options, such as: <\/p>\n\n\n\n
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Free Shipping<\/strong><\/li>\n\n\n\n
Flat Rate<\/strong><\/li>\n\n\n\n
Table Rates<\/strong><\/li>\n\n\n\n
Carriers like UPS, FedEx, USPS, and DHL.<\/strong><\/li>\n<\/ul>\n\n\n\n<\/figure>\n\n\n\n
Clicking on any of the arrows on the right will enable you to configure the necessary settings.<\/p>\n\n\n\n
Once you’ve done that, you can navigate to Shipping Settings <\/strong>and set up a custom shipping policy. Another option is to use the custom one. To allow shipping to multiple addresses, click on the section right underneath Shipping Settings<\/strong>. Set the option to Yes.<\/strong> <\/p>\n\n\n\n
Quantity Selector and Add to Cart Button<\/strong><\/h3>\n\n\n\n
You want your Add to Cart button to be as visible as possible. <\/p>\n\n\n\n
Same for the quantity selector – the more people buy, the better. You can change the amount of items people can buy by <\/strong>navigating to Catalog > Inventory <\/strong>in the Magento admin panel. Go to Inventory a<\/strong>nd navigate to the Product Stock Options <\/strong>section. <\/p>\n\n\n\n
Configure the Default Quantity <\/strong>and Minimum\/Maximum Quantity Allowed i<\/strong>n Cart settings <\/strong>based on your online store requirements.<\/p>\n\n\n\n
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