![\"Tracking](\"https:\/\/www.scalahosting.com\/blog\/wp-content\/uploads\/2023\/05\/1-1.webp\")
<\/a><\/figure>\n\n\n\nThere are four categories you can choose from:<\/p>\n\n\n\n
- \n
- Orders <\/li>\n\n\n\n
- Customers <\/li>\n\n\n\n
- Stock<\/li>\n\n\n\n
- Taxes (if applicable)<\/li>\n<\/ul>\n\n\n\n
We\u2019ll start with orders<\/strong>.<\/p>\n\n\n\n
Your sales can be sorted by:<\/p>\n\n\n\n
- \n
- Date<\/li>\n\n\n\n
- Product<\/li>\n\n\n\n
- Category<\/li>\n<\/ul>\n\n\n\n
![\"Tracking](\"https:\/\/www.scalahosting.com\/blog\/wp-content\/uploads\/2023\/05\/2-1.webp\")
<\/a><\/figure>\n\n\n\nSales by date<\/strong> can be split into months, days, and custom frames. When a purchase is completed, WooCommerce will show a graph with the number of gross sales<\/strong>, illustrated with a light blue line. The net sales<\/strong> will show in dark blue, the shipping amount<\/strong> will be colored in green, refunds<\/strong> will be marked in red, and coupon values redeemed<\/strong> – in orange.<\/p>\n\n\n\n
Sales by product<\/strong> allows you to view how certain items have been performing in the last year, month, days, etc. <\/p>\n\n\n\n
By using the Categories widget<\/strong> – which is right next to the Sales reports – you can see transactions based on different criteria. For example, you can split products into sections like Clothes, Shoes, and Makeup.<\/p>\n\n\n\n
Customer downloads<\/strong> will show you the <\/strong>unique IDs of downloads, which will enable you to track and log them. If you want to filter those, you can hover over Product, Order, or IP address.<\/p>\n\n\n\n
The Customers tab<\/strong> has two options:<\/p>\n\n\n\n
- \n
- Customers vs. Guests – shows registered users who have made purchases<\/li>\n\n\n\n
- Customer List – people that have registrations<\/li>\n<\/ul>\n\n\n\n
![\"Tracking](\"https:\/\/www.scalahosting.com\/blog\/wp-content\/uploads\/2023\/05\/3-1.webp\")
<\/a><\/figure>\n\n\n\nStocks<\/strong> will show you which items are low in stock, which need to be restocked, and which are more than enough to keep up with the current demand.<\/p>\n\n\n\n
![\"Tracking](\"https:\/\/www.scalahosting.com\/blog\/wp-content\/uploads\/2023\/05\/4-1.webp\")
<\/a><\/figure>\n\n\n\nIn Taxes<\/strong>, you can split financial charges by state code or by date. You can sort them by year, month, and custom time frame as well<\/p>\n\n\n\n
.All of the information can be exported to CSV<\/strong>. You can find the button at the right upper corner of the charts.<\/p>\n\n\n\n
IMPORTANT:<\/strong> WooCommerce 4.0 does not support Reports updates. Users running WordPress 5.3+ have an Analytics<\/strong> section that contains all the necessary data.<\/p>\n\n\n\n
WooCommerce Analytics<\/h2>\n\n\n\n
Another way to track the sales of your eCommerce site is to use WooCommerce Analytics<\/strong>.
Log into your admin dashboard and navigate to Analytics<\/strong>. Click on Revenue<\/strong>.<\/p>\n\n\n\n![\"Tracking](\"https:\/\/www.scalahosting.com\/blog\/wp-content\/uploads\/2023\/05\/5.webp\")
<\/a><\/figure>\n\n\n\nYou will be able to see:<\/p>\n\n\n\n
- \n
- Gross sales<\/li>\n\n\n\n
- Returns<\/li>\n\n\n\n
- Coupons<\/li>\n\n\n\n
- Net sales<\/li>\n\n\n\n
- Taxes<\/li>\n\n\n\n
- Shipping<\/li>\n\n\n\n
- Sales<\/li>\n<\/ul>\n\n\n\n
You can set the date range <\/strong>yourself.<\/p>\n\n\n\n
If you scroll down a bit, you will see your revenue split into those seven categories, sorted by dates.<\/p>\n\n\n\n
![\"Tracking](\"https:\/\/www.scalahosting.com\/blog\/wp-content\/uploads\/2023\/05\/6.webp\")
<\/a><\/figure>\n\n\n\nRefunds<\/strong> also appear differently. They show as a negative number <\/strong>on the date the return happened and include discounts from coupons. Refunded shipping charges and taxes will show in their respective columns. <\/p>\n\n\n\n
Some reports feature Quick<\/strong> and Advanced Filters<\/strong>, shown next to or below the Date Range picker. <\/p>\n\n\n\n
WooCommerce Analytics also allows you to download your data to CSV<\/strong>. There is a Download <\/strong>button in the right corner of the table header. If the report is longer than one page, you will get a link with the file, sent to the email address attached to your WordPress account.<\/p>\n\n\n\n
WooCommerce Plugins to Track Sales<\/h2>\n\n\n\n
Naturally, WooCommerce\u2019s rich plugin variety offers some great third-party add-ons that will help you track ecommerce sales even more efficiently.<\/p>\n\n\n\n
Metorik<\/strong><\/a> is a multipurpose extension. This WooCommerce add-on offers detailed reports for revenue, orders, customers, and more. It tracks costs and profits and collects data on shipping, advertising, and other expenses. The plugin can be set to send abandoned cart emails, keep an eye on retention rates, segment data via numerous filters, etc. It\u2019s a great one if you manage more than one store. The price starts at $50.<\/p>\n\n\n\n