{"id":63409,"date":"2021-12-27T03:15:00","date_gmt":"2021-12-27T09:15:00","guid":{"rendered":"https:\/\/www.scalahosting.com\/blog\/?p=63409"},"modified":"2025-12-08T05:46:41","modified_gmt":"2025-12-08T11:46:41","slug":"how-to-make-a-landing-page-on-wordpress","status":"publish","type":"post","link":"https:\/\/www.scalahosting.com\/blog\/how-to-make-a-landing-page-on-wordpress\/","title":{"rendered":"How to Make a Landing Page on WordPress?"},"content":{"rendered":"\n

\ufeffLanding pages are a marketer’s best friend. According to the latest statistics, this lead capturing methodology is widely used by businesses worldwide, with over 285,000 websites<\/strong> utilizing it to their advantage. <\/p>\n\n\n\n

Landing pages prove indispensable across different industries, with restaurants<\/strong>, media outlets<\/strong>, and financial institutions<\/strong> seeing the most benefit. More often than not, their efficiency grows with the more targeted ones you create. In fact, many businesses are reporting that they seem to get the best lead generation results while managing 10+ landing pages<\/strong> at once.<\/p>\n\n\n\n

Today, we are going to learn more about WordPress landing pages<\/strong> – what they are, how they work, and how we can set up our own lead capturing pages with ease.<\/p>\n\n\n\n

\ufeffWhat is a Landing Page?<\/strong><\/h2>\n\n\n\n
\"How<\/a><\/figure>\n\n\n\n

The landing page serves a single purpose – generate new leads and convert them into paying customers. Depending on the niche, landing pages have proven to have a 9-12% efficiency<\/strong>, which is about 1 in 10 people<\/strong>. That might not seem a lot, but it is a crucial boost for startups and SMBs. On a larger scale, we are talking about serious improvements to your ROI and revenue stream<\/strong>.<\/p>\n\n\n\n

Landing pages are often an integral part of marketing and ad campaigns<\/strong>. The user sees a lucrative offer or advertisement, which brings them to the lead capturing page. This is the point where you have to convince them that your product\/service is worth their time and money and nudge them toward the sale. <\/p>\n\n\n\n

How do you do that last part?<\/em> A clear and captivating call to action (CTA)<\/strong>.<\/p>\n\n\n\n

Be it a button, hyperlink, or redirection to checkout<\/em> – your visitors should know exactly what to do if they want to take the next step. In marketing terms, landing pages most often fall somewhere between the Consideration <\/strong>and Conversion <\/strong>phases of your funnel. <\/p>\n\n\n\n

Landing Page Benefits<\/strong><\/h2>\n\n\n\n
\"How<\/a><\/figure>\n\n\n\n

Landing pages hold some underlying advantages, and the WordPress architecture<\/strong> makes it extremely easy for any user to master them. <\/p>\n\n\n\n

Given the right strategy, you can:<\/strong><\/p>\n\n\n\n